
Enfagrow Inspire Launching 2024
Credit:
Year: 2024
Client: Enfagrow inspire
Agency: Dentsu Creative Viet Nam
Creative Lead: Khoa Vu
Copywriter: Vinh Do, Quang Nguyen
Senior Designer / Art Director: Sang Truong
Deliverable: Key Visual , iTVC 15s, 6s
My Scope of Work: Art Direction, Visual Device, TVC Production
Enfagrow Inspire is a new formula enriched with Lactoferrin, a key bioactive protein naturally found in colostrum, offering essential benefits for young children’s digestive and respiratory health. When combined with MFGM and DHA, it helps strengthen immunity and support brain development.
The key challenge in our deliverables lies in establishing a strong, distinctive visual device that can be consistently applied across all communication touchpoints. This becomes even more demanding within the strict category of infant formula, where overclaiming is highly sensitive and heavily regulated.

Visual Devices
We draw inspiration from the shield icon on the packaging, using it as both a symbol of protection and a visual echo effect. The echo was chosen for its ability to represent continuous, lasting impact, not just a single moment but an ongoing effect over time. Visually, the repeated echo pattern also creates a memorable impression and distinctiveness for the visual device, setting it apart from other products in the market.


Key Visual Anatomy

Key USP + Visual Device
Stand out nearby our product to enhance the benefits.
Why this is not a glass
Because young children are sensitive to heat, a handled bottle offers a safer and more convenient way for them to hold and drink.
iTVC 15s

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