Huda Ice Twist Launching Campaign
Credit:
Year: 2024
Client: Huda - Carlsberg Vietnam
Agency: Mullenlowe Mishra
Production House: BT Studio
Film Director: Mr. Minh
Creative Director: Lance Yumul, Kiki Le
Copywriter: Hai Linh
Art Director: Sang Truong, Viet Nguyen
Designer: Jao Hoang
Deliverable: Key Visual, Brand Concept, TVC 30s
My Scope of Work: Art Direction,Key Visual Ideation
When I’m with my buddies enjoying to the fullest, I don’t want the fun to ever end. Even when the party starts to wind down, my heart still craves a bit more cause I feel I’m not done yet.
To savor the party a bit longer, introducing Huda Ice Twist,
a new session beer from HUDA with COOL REFRESHMENT from Central Beach that reignites the party mood and keeps the fun going on.
Because the real party on the Central Beach is just getting started, let’s savor HUDA Ice TWIST, to turn the real party on and keep the fun going!
HUDA ICE TWIST
KEEP THE FUN GOING
Creative Device
Waves of fun
Huda Ice Twist’s beer wave is refreshing cool as Central beach wave that refresh and bring more fun to every party.
Huda Ice Twist beer wave is like The Wave of Fun. So every beer wave brings more refreshment and more fun.
Key Visual Concept
Huda Carlsberg is by far the most demanding client I’ve ever worked with.
But this key visual marks a new step for me, a moment where I truly learned to trust myself in creating impactful visuals with meaningful execution and a clear, solid concept.
The 360-degree panorama turns the scene into a never-ending party, giving viewers a dynamic perspective with no end in sight. It perfectly captures our concept “Keep the Fun Going.”
Layout Sketch
Layout Sketch
Background
CGI Production
Final Key Visual
Board TVC
Animatic
TVC 30 15s 6s
Thank you for watching
Raise the Ice Twist and Keep the fun going