Boss Coffee 235ml Launching Campaign
Credit:
Year: 2025
Client: Boss Coffee - Pepsico Viet Nam
Agency: Dentsu Creative Viet Nam
Production House: Cheddar
Film Director: Mr. Minh
Creative Director: Thinh Nguyen
Creative Lead: Khoa Vu
Copywriter: Hoang Nguyen, Tien Pham, Quang Le
Art Director/ Designer: Sang Truong
Deliverable: Tag on TVC 6s, Product KV
My Scope of Work: Art Direction, Quality Check for Production, Design Artwork, Ideation.
One small can was never enough.
For true coffee lovers, it’s not just about caffeine, it’s about that rich, indulgent kick that lingers.
That’s why we launched Boss Coffee 235ml
Bigger can. More coffee. More indulgence.
Not just more to drink, but more punch, more phê, more satisfaction.
Because when the coffee hits right, it shouldn’t stop too soon.
235ml. Because you deserve the full hit.
Key Visual Option
We went through countless rounds just to truly define the kind of indulgent kick that Boss Coffee delivers.
“Ép Phê Typography Cue”
“Ép phê” is that intense, almost shaking sensation that hits hard and leaves a lasting effect on the drinker.
“Phê Effects to User”
The "Ép Phê" effect made the user drank it and make his body shake.
“Milk Coffee Splash”
The splash adds a touch of powerful impact to the visual. Signify the kick when you have a sip of coffee.
“Product composition”
Product is placed in the middle to catch viewer attention at first glance.
“Phê - Wave Typography”
Add more memorable and visually impactful elements to bring out the Phêêêêê sensation with the wavy effect.
“Golden Typography”
Bring the premium vibe for Boss Coffee in the new 235 ml launching can.
“3D Floating Can”
This approach highlights the beauty of the can with a stronger product focus. Indulgence is subtly conveyed through elegant visual motion.
“Mountain of Coffee Bean and Milk Blending”
A swirl of coffee and milk forms the rich taste.
The coffee mountain symbolizes a bold caffeine boost and the uplifting spirit of Boss, shown through rising coffee beans in the TVC and KV.
“Product Composition”
Hero camera angle to highlight the product
(Dynamic, Young, Fresh)
Final Key Visual
Visual Cue
How to present the indulgence well through the visuals in only 6 seconds:
The smooth blend of milk and coffee
The rising effect of coffee beans, a metaphor for increased caffeine levels.
The face expression change after drinking
The typography motion effect
Story Board
CGI Production
Bringing that indulgent “kick” to life through 3D
and advanced tracking techniques.
Final Tag-on Vdo
Thanks for watching.
Buy it and get more indulgence