Ensure Gold Sampling Promotion 6
Credit:
Year: 2024
Client: Enfagrow inspire
Agency: Dentsu Creative Viet Nam
Creative Lead/ Art Director: Sang Truong
Copywriter: Vinh Do, Tien Pham, Ngan Huynh, Duy Tran,
Designer Team : Bao Uyen, Nguyen Boo, Kiet Huynh, Dat Pham
Deliverable: Key Visual , Visual Direction, Social Post Execution
My Scope of Work: Art Direction, Visual Direction, Managing
With this project, I have to admit it went far beyond what I had initially imagined within the universe of Ensure Gold.
It gave me a deeper understanding of how the brand’s visual language and storytelling truly work, and how social media can directly impact sales and business performance.
More than that, it opened my eyes to the diverse ways a brand can connect with consumers, not just through TVCs or key visuals, but sometimes through small, thoughtful activations that leave a lasting imprint on the consumer’s mind.
Key Visual June
The June campaign carried even more meaning as it expanded into two smaller projects — one targeting caregivers aged 45 to 50, and the other focusing on elderly parents.
The key challenge was to unify the concept of a meaningful, generous gift box representing health and care, while still differentiating the creative direction between the two target groups.
An even bigger challenge was the timeline. The entire project, including key visuals and over 100 deliverables, had to be completed within just one week.
Social Execution
Creating truly engaging directions is not just about playing with visuals, but also about unifying everything under one consistent mood and that has been one of the greatest challenges for me.
Managing over posts per month, not to mention adapting them into various formats such as videos or banners across different platforms, requires meticulous attention to detail from the design team and careful thought from the very first stages of ideation.
I am genuinely proud to have led a team of four designers, working together to deliver every task with both precision and creativity.
Beyond that, it was the valuable contributions of the planners and account teams that, together with the brand team, helped maximize the impact of our communication channels.
(Here are some of the standout visuals, though the story certainly doesn’t end here.)
Thanks for watching.
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