Lush Beer Key Visual
Social Campaign 2025
Credit:
Year: 2025
Client: Lush Beer - Masan Group
Agency: Dentsu Creative Viet Nam
Creative Lead: Khoa Vu
Copywriter: Vinh Do, Quang Nguyen
Senior Designer / Art Director: Sang Truong
Deliverable: Key Visual
My Scope of Work: Art Direction, Quality Check for Production, Design Artwork, Ideation.
A high-energy visual that hits straight into the party spirit of the young generation where LUSH is not just a beer, but the spark that ignites every bold celebration.
With a striking metallic blue tone, explosive beer splash effects, and bold, party-inspired typography, the image captures the essence of its core message:
“All the Fun with LUSH, Pop Open Your Personality”
LUSH doesn’t follow the crowd. It’s the choice for those who own their vibe and are ready to turn up any gathering with their unique flair.
The lively party icons from clinking mugs to EDM beats, fireworks, and disco balls which reinforce the idea that beer isn’t just for drinking, it’s for setting the mood, for unleashing the moment and living it up with your crew.
Visual Direction
Taking inspiration from the line-art illustration style seen in Lush label designs, we elevate the brand identity with our own illustrations and a system that exudes playfulness, craftsmanship, and a celebration of ingredients, along with any creative elements we can imagine. This unique and youthful art direction aligns seamlessly with the pop-culture era, bringing a fresh energy to the brand while allowing greater freedom and creativity in social media designs.
Elements Creation
Key Visual Anatomy
Product display
Every pop of Lush beer kicks off the cheering spirit and brings the party to life, sip by sip.
All the Fun with LUSH
Highlights the great taste of the beer and the vibrant cheering spirit.
“Pop Open Your Personality”
Features the lively, expressive activities that happen when enjoying LUSH at a party — igniting bold individuality.
