X-Men has stood the test of time, with a deep understanding of its brand essence and how it connects with its consumers. The launch of the Amazon Hunt and Vegas Delight duo is a bold affirmation of this insight, knowing exactly what men seek and how X-Men delivers on that desire.

The real challenge lies in helping modern men, especially the X-Men archetype, leave a lasting impression beyond just a polished look or a decent character, as championed by our “Look Good. Do Good.” philosophy.

With our key USP, Mood-Up Perfume, we aim to turn every encounter, every street a man walks, into a signature moment. A trail of scent that not only marks his presence but also reflects his unique essence.
Because at the end of the day, it’s not just about looking good, it’s about making your presence felt.